CYHOP
Fall Drop 01 · Nightgrid
Matte-black technical kit with bonded neon trace piping, cut for people who train after dark and don't change before they go out. Caps, tops and full workout gear — one grid, six pieces.
The Collection
Every piece runs the same trace map — piping bonded to the seam lines so it moves with you instead of cracking across it. Sized for training, cut clean enough for the street.
Caps
$42
Structured matte-black twill with electroluminescent piping along the brim and crown seams. Ripstop CYHOP wordmark, moisture-wicking sweatband, metal snap closure.
Caps
$38
Flat-brim street cut with a lower profile and a soft-shell front panel. Built for the walk to the gym and everything after it.
Tops
$88
Second-skin compression knit with laser-cut ventilation through the ribcage and neon trace piping mapped to the seams. Chest wordmark in bonded neon film.
Tops
$78
Cropped mock-neck training top with thumbholes and a bonded hem that stays put through overhead work.
Workout Gear
$96
High-rise compression legging with a contoured waistband, hidden side pocket and a full-length trace stripe down the outer leg.
Workout Gear
$168
Oversized brushed-fleece hoodie and tapered jogger, piped to match. The warm-up layer that reads as a fit on its own.
Fabric & Fit
The piping is the whole product. Here's what it is, and what it isn't.
| Element | Spec | Why it matters |
|---|---|---|
| Neon-trace piping | Bonded electroluminescent-look film, not screen print | Survives 50+ washes without cracking at the seam |
| Compression knit | 78% recycled nylon / 22% elastane, 210-250 gsm | Four-way stretch that holds shape through supersets |
| Ventilation | Laser-cut micro-perforation at ribcage and back panel | Dumps heat without the mesh-panel see-through |
| Seams | Flatlock throughout, bonded hems on crops | No chafe on long sessions, no roll-up overhead |
| Care | Cold wash inside out, hang dry, no fabric softener | Softener coats the film and kills the glow finish |
Lookbook
Three shoots, one wardrobe: the floor, the rooftop, the walk home. Every asset below is cleared for paid and organic use across the launch window.
Positioning
Trains between 7pm and 11pm. Cares that the piping reads on camera and on a dark street. Buys the top first, comes back for the set.
Posts the outfit before the workout. Our best organic engine — the product is the content, so the cap and crop lead every creator seed.
$38-42Caps are the entry SKU. Low-friction first purchase, highest repeat rate, and the piece that puts the wordmark in every UGC frame.
$168The Nightshift set anchors average order value. Merchandise it directly under the compression pieces, never on its own page.
Launch Plan
14-day social rollout
Three phases — tease, launch, sustain. Instagram and TikTok carry the drop; email and Pinterest catch the demand. Every slot below maps to an asset that already exists in the lookbook above.
Phase 1 — Tease Days 1-4
Phase 2 — Launch Days 5-9
Phase 3 — Sustain Days 10-14
Cadence & ownership
Creator seeding — the CYHOP Crew